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Server-Side Tracking & Attribution

octubre 9, 2025 • 3 min read

Meta Conversions API (CAPI): Server-Side Implementation Guide with Google Tag Manager

Step-by-step architectural guide to deploying Meta Conversions API (CAPI) via Google Tag Manager Server-Side (sGTM), deterministic event_id deduplication, and achieving Event Match Quality (EMQ) above 8.5.

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octubre 7, 2025 • 3 min read

Why Your Meta Ads Conversions Don’t Match Your Actual Sales (And How to Fix It)

Forensic breakdown of Meta Ads attribution discrepancies: why Ads Manager over-reports or under-reports revenue compared to Stripe, PayU, or Wompi, and how to solve it via server-side webhooks and CAPI deduplication.

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